Professional expertise, in your pocket
AI coaching models trained by real professionals.
Coach turns the knowledge of elite practitioners into AI guidance that scales. Starting with football nutrition — from Premier League professionals to grassroots players.
The Coach idea
Not generic advice. Practitioner protocols.
Most coaching apps are built from generic advice. Coach is different: we work with practising professionals — elite nutritionists, coaches, and specialists — to turn their real protocols into AI models.
Each model is trained on the decisions, language, and systems those professionals use every day. So when you ask a question, you get an answer grounded in applied expertise, not blog posts.
How it works
Your data in. Your protocol out.
Connect your data
Wearables, GPS vests, and health apps feed training load, sleep, and heart-rate data into your protocol.
Your coach learns you
Position, body mass, fixtures, kick-off times, allergies, and food preferences — collected one question at a time.
Execute to the number
Daily targets in g/kg, timed meals across the match week, hydration checks, and recovery feedback.
Coach Football
Match-day fuelling, carb loading, hydration, and recovery — personalised to your position, body mass, and fixture list. Built with elite sports nutritionists and available now at usecoach.football.
- Men's, women's cycle-aware, and youth & academy protocols
- Targets expressed in g/kg, scaled to your body mass
- Syncs with Whoop, Garmin, Apple Health, Oura, Polar, and Statsports
The people behind Coach
Health and tech, combined.
Coach is founded by Matthew Jones, a high-performance sports nutritionist with experience across the Premier League, NBA, and international football federations, alongside a partner whose work sits at the intersection of health and technology.
Together, they are building a new kind of coaching product: AI that scales the judgement of real professionals, not a chatbot dressed in wellness clichés.
Read our storyReady to fuel your game?
Start your football nutrition protocol today.