The founders
Two founders.
One belief.
Coach is co-founded by Matthew Jones, a high-performance sports nutritionist with a Master's degree and SENr accreditation, and a co-founder whose work is health and technology.
Matthew currently leads nutrition for the UAE Football Association and has worked as a consultant with the Boston Celtics, West Ham United, Chelsea Women, Brentford, and the 2018 FIFA World Cup. His focus is applied, practical nutrition: the kind that survives a match week. He is the domain expert behind Coach Football.
His co-founder brings a deep background in technology and health innovation. Their work focuses on building products that make complex, professional knowledge usable at scale.
The belief
Knowledge should leave the room.
A practitioner's method only reaches the people who can sit with them. Strong industry knowledge and technology let that method leave the room and reach people who cannot.
The coaching stays personal to the person's week. It is not a broadcast, and it is not a generic plan standing in for the judgment they never got.
What Coach does for people
The method travels with the week.
Coach carries a practitioner's knowledge to people who will never sit across from them, and keeps it in the WhatsApp thread they already open. It follows training or a match, the day that sets up the night, and the plate in front of them.
It is coaching, not a diagnosis, and not another app.